Your marketplace generates millions in leads, but you cannot see which client is leaving or why
Real estate marketplaces and management platforms operate with fragmented data across CRM, spreadsheets, and disconnected tools. Revenue Hub unifies your B2B and B2C operations into a single source of truth so you can stop reacting and start anticipating.
Challenges We Know Well
Because we've already solved them for companies like yours.
Data silos and zero traceability
Legacy CRM, email tools, product databases, and disconnected financial spreadsheets. You lose complete traceability of the client lifecycle: from prospecting to post-sales, no one has the full picture.
Reactive and manual churn management
Retention is managed in spreadsheets disconnected from the CRM. There are no early risk alerts or ways to quantify the amount at risk in real time. By the time you learn a client is leaving, they are already gone.
Inconsistent data architecture
There is no clear definition between Product, Project, and Contract. Sales are recorded as a lump sum, losing the granularity needed to understand which specific project is being canceled or renewed.
Marketing and Sales accidentally sabotaging each other
To optimize license costs, contacts are mass-deleted, eliminating the interaction history. The sales team is left blind regarding the previous behavior of prospects.
Leading real estate marketplace in LATAM
Consolidated scale-up with hundreds of thousands of contacts and tens of thousands of active properties. They operated with data scattered across a legacy CRM, email tools, and manual spreadsheets. Retention was managed reactively and they could not distinguish whether a cancellation was partial (one project) or total (the entire client).
Complete unification of marketing, sales, and post-sales into a single company record. Standardization of thousands of products into line items with granularity by type (Plan, Project, Advertising Package). Retention pipeline with real-time visibility into at-risk amount, cancellation reason, and management outcome.
“Going from feeling that clients were leaving to seeing in real time which specific project is at risk and why completely changes the conversation between Sales, Finance, and Product. Data stopped being a forensic report and became an immediate action trigger.”
Revenue Operations with HubSpot for PropTech & Real Estate
Complex entity hierarchies
Holding > Legal Entity > Project > Unit. A contract can span multiple projects and a cancellation can be partial. Revenue Operations designs the architecture so billing and churn reflect this reality.
Hybrid sales models
Recurring subscriptions for brokerages and transactional sales for developers require differentiated pipelines but unified financial reporting. Without this architecture, MRR is a mystery.
B2C that feeds B2B
Leads from users searching for homes are your B2B product. The quality and traceability of those leads directly impacts corporate client retention. Revenue Operations connects both worlds.
Revenue Operations for PropTech & Real Estate Marketplaces in LATAM
Real estate marketplaces and PropTech platforms in Latin America operate one of the most complex commercial structures in the B2B ecosystem: they simultaneously manage massive traffic acquisition (B2C), corporate contracts with developers and brokerages (B2B), and revenue models that combine recurring subscriptions with transactional sales. Without a unified data architecture, this complexity becomes operational chaos.
Revenue Hub works with leading PropTech platforms in LATAM unifying their complete commercial operation. Our experience includes standardizing product catalogs with thousands of records, implementing retention pipelines with real-time churn visibility by project, and integrating user behavior signals to trigger automatic commercial actions -- such as detecting cancellation intent before it occurs.
In a sector where a single contract can span multiple projects, where a cancellation can be partial rather than total, and where the quality of B2C leads determines B2B client retention, operational improvisation carries an enormous financial cost. Revenue Hub builds the single source of truth that connects Marketing, Sales, Customer Success, and Finance so data stops being a forensic report and becomes an immediate action trigger.
Ready to Transform Your Commercial Operations?
Book a 30-minute conversation. No strings attached. We'll honestly tell you if we can help.